The Development Strategy

The Development Strategy of the project “ETNOMIR” for 2018-2025 includes the evolvement of the project, its realization, popularization of the basic ideas and values of the Fund across the whole world. The strategy starts with the construction of the ETNOMIR Parks and goes all the way to the creation of the City of peoples’ friendship.

It means comprehensive and exponential growth but preserves the core ideas and values in all its different shapes and forms.

The main goals set by the initiators of the Project for 2018-2025 are the following:

• Promotion of the Project’s ideas across the world, not only as the project of building ETNOMIR park, the cultural and educational center “ETNOMIR” (store/restaurant/cultural center), but also, making emphasis on involving more people, regions, and countries.
• Involvement of more people into the world’s culture with due respect to their identity and the native culture.
• Gathering of the groups of the “global thinking and acting” people.
• Interaction with the younger generation (pupils, students) and youth. It includes education, promotion of the ideas and values of ETNOMIR across the world, fostering harmonious, natural and positive, intelligent and humane relationships regardless of ethnicity or religious affiliation. The development of the ethnic and cultural competence. Analysis and understanding of the basis of sustainable development, intercultural dialogue and public diplomacy.
• Promotion of the models of the public diplomacy and the Fund’s mission across the world. Popularization of the values of the public diplomacy in the world.

All the criteria can be implemented in different formats, according to the financial model and business plan. The plan will be calculated on the basis of information concerning the size of the project, capabilities of partners and investors, the ideal model of the project and types of businesses planned for the development.

• Accessing financial markets and attracting more partners and shareholders. More

  

  This direction could be implemented in different forms and on various platforms. The key characteristics are: financial market access strategy; establishment of a public company; effective operation of the companies and enterprises in the ethnographic park “ETNOMIR”.

  Various types of fundraising shall be considered, for example: issue of shares and notes (establishment of joint-stock companies, funds), attraction of subsidies, grants, credit and loan resources, as well as the launch of crowdfunding platforms.

  According to the base model, management will consider the possibility of microcredits within the ETNOMIR project, as well as issuing of partnership loans to a public company for the development of the small and medium enterprises.

  It means that there will be multiple opportunities to create comprehensive and exponential growth while preserving the key points and integrity of the basic vision while adapting to different shape and pace of development. Flexibility will be dependent upon the implementation of various factors of the project (interest of the local authorities, business capacity, scale of production, number and sort of partners and so on).

• ETNOMIR franchise across the world More

  

  The fundamentals of the ETNOMIR franchise may include:

  • trade marks;
  • technologies and know how;
  • business processes, marketing and advertising strategies and education;
  • different types of intellectual property (programs, concepts, findings, software, etc.);
  • operational manual.

  Types of ETNOMIR franchises:

  • ETNOMIR brand store (50 sq. m and larger);
  • ETNOMIR restaurant of multinational cuisine (150 sq. m and larger);
  • ETNOMIR brand store and restaurant of multinational cuisine (200 sq. m and larger);
  • Cultural center “ETNOMIR” in association with the ETNOMIR brand store and restaurant (700 sq. m and larger);
  • Ethnographic Park “ETNOMIR” (10 hectares and larger);
  • Educational center “ETNOMIR” (200 sq. m and larger).

• Promotion of the ETNOMIR concept through the construction of cultural and educational center “ETNOMIR” in partnership with active and globally minded representatives of countries and regions of the world. More

  

  Within this direction we mean that basing on the negotiated conditions, the joint activities are carried out to implement the construction of the cultural and educational center “ETNOMIR” in cities and countries of the world

  Such entities as states or their structural departments and ministries, business representatives and business structures, regional or international public organizations may become partners of the Project.

  As for the implementation of the ETNOMIR project and elaboration of the project implementation scenarios (within the framework of partnership model) the franchisor will attempt to offer those scenarios (described below) which may be implemented throughout various territories of countries across the world.

  Scenario #1: Scenario #2: Scenario #3:

  

  Scenario #1: Realization of the project of cultural and educational center “ETNOMIR” in the area from 1,000 sq. m up to 2,000 sq. m within the city limits in the completed buildings (constructed facilities that may currently not be in operation). The presence of adjoining territory to arrange gardens and small architectural objects, as well as availability of communications infrastructure and / or the possibility of its connection (electricity, water and sewage, internet and telephony) is highly desirable.

  • The buildings and constructions can be rebuilt to be structural elements of ETNOMIR (houses of the peoples of the world, museums, restaurants, craft workshops, etc.).
  • The functional purpose of objects (buildings / areas) is accommodation of objects of tourist infrastructure, education, environment and culture.
  • Terms of cooperation: 1) lease: areas (buildings) are leased (preferential terms during the launch period of the project shall be discussed additionally); 2) partnership: revenue share; 3) establishment of a joint venture, joint project management and distribution of dividends.
  • In the case of this scenario the management will ‘brand’ the project implementation (to convey rights of use), to develop a project concept, business plan and financial model, develop and implement all business processes, educational and tourist products, marketing positioning of the project, secure investments.

  

  Scenario #2: Implementation of the project of cultural and educational center “ETNOMIR” in the area up to 5,000 sq. m both within the city limits and in the suburban area. For example, it can be a city block, objects of exhibition areas, parks, objects which are currently under reconstruction and / or not used by the owner. The adjoining territory to arrange gardens, small architectural objects and water reservoirs, transport accessibility and the possibility to organize parking, availability of communications infrastructure and / or the possibility of its connection (electricity, water and sewage, internet and telephony) are desirable.

  • The buildings and constructions can be rebuilt to be structural elements of ETNOMIR (houses of peoples of the world, museums, restaurants, craft workshops etc.).
  • The functional purpose of the objects (buildings / areas) is accommodation of objects of tourist infrastructure, education, environment and culture.
  • Terms of cooperation: 1) lease: areas (buildings) are leased (preferential terms during the launch period of the project shall be discussed additionally); 2) partnership: revenue share; 3) establishment of a joint venture, joint project management and distribution of dividends.
  • In case of this scenario, management will ‘brand’ the project implementation (to convey rights of use), to develop a project concept, business plan and financial model, develop and implement all business processes, educational and tourism products, marketing positioning of the project, secure investments.

  

  Scenario #3: Realization of the project of cultural and educational center “ETNOMIR” on the land parcel up to 10 hectares. Basically, this is the construction of a new facility – the ethnographic park “ETNOMIR” on a land suitable for park construction.

  The purpose of the land parcel is to place tourist infrastructure facilities. The status of the land parcel shall provide the opportunity to build new facilities.

  Location: preferably at the intersection of tourist routes, near a large city or tourist facility.

  The optimal location and land parameters for the implementation of the project are:

  • Land area up to 10 hectares
  • Transport accessibility (highways, asphalted roads, subway, airports, etc.)
  • Communications infrastructure or the possibility of its connection to the territory
  • Forested area nearby
  • Soil and territory suitable for capital construction projects and cultivation of a garden
  • Absence of legal prohibitions for construction and placement of tourist infrastructure facilities
  • Water reservoir located nearby or the possibility to construct an artificial one
  • Position near the locality with developed tourist infrastructure
  • Location in the region with high socio-economic indicators and favorable investment policy.

  Terms of cooperation: 1) lease: areas (buildings) are leased (preferential terms during the launch period of the project shall be discussed additionally); 2) partnership: revenue share; 3) establishment of a joint venture, joint project management and distribution of dividends; 4) purchasing parcel of land.

  In case of this scenario, we are ready to include brand into the project implementation (to convey rights of use), to participate in the selection of a land parcel, to develop a project concept, business plan and financial model, develop and implement all business processes, educational and tourism products, marketing positioning of the project, secure investments.